Resources

Explore news & articles about the dental industry in Canada.

Dentist shaking hands with returning patient at dental clinic

Patient Retention: Why Keeping Patients Is Cheaper Than Finding New Ones

Most dental practices pour their marketing energy into attracting new patients — and while growth matters, the real money is in keeping the patients you already have. Acquiring a new patient costs five to seven times more than retaining an existing one, and loyal patients accept more treatment, refer more often, and provide predictable revenue. […]

Person showing bright white smile after teeth whitening treatment

Teeth Whitening Options in Canada: Costs, Types & What to Expect

A brighter smile is one of the most requested cosmetic dental treatments in Canada. Whether your teeth have been stained by coffee, tea, wine, or simply the passage of time, teeth whitening can make a noticeable difference in your appearance and confidence. But with so many options available — from drugstore strips to professional in-office […]

Dental practice owner checking email marketing campaign on laptop

Email Marketing for Dental Practices: Keep Patients Coming Back

Email marketing remains one of the highest-ROI marketing channels available to any business — and dental practices are no exception. While social media algorithms decide who sees your posts, every email you send lands directly in your patient’s inbox. For independent dental clinics looking to stay connected with patients and keep their schedules full, a […]

Small business owner managing online presence on laptop

Google Business Profile: The Free Tool Every Dental Practice Should Master

If there’s one free marketing tool every dental practice in Canada should be using, it’s Google Business Profile. Formerly known as Google My Business, this platform controls how your practice appears in Google Search and Google Maps — and for most patients, it’s the very first impression they get of your clinic. Here’s how to […]

Dentiste à Québec : Trouver un Professionnel Dentaire de Confiance

Trouver un dentiste de confiance au Québec peut sembler complexe, surtout si vous venez d’emménager dans la province ou si vous cherchez un nouveau professionnel dentaire. Que vous habitiez à Montréal, Québec, Laval, Gatineau ou dans une région plus éloignée, ce guide vous aidera à naviguer le système dentaire québécois et à trouver le bon […]

Dental professional crafting custom dentures in lab

Dentures in Canada: Types, Costs & Finding a Denturist

Whether you’re exploring dentures for yourself or helping a loved one understand their options, navigating the world of dentures in Canada can feel complicated. From types and materials to costs and finding the right provider, this guide covers everything Canadians need to know about dentures and denturists. What Are Dentures? Dentures are removable prosthetic devices […]

Happy child sitting in dental chair for first dentist visit

How to Prepare Your Child for Their First Dentist Visit

A child’s first trip to the dentist is a milestone that sets the tone for a lifetime of oral health habits. When handled well, it can be a positive, even fun experience. When handled poorly, it can create dental anxiety that lasts well into adulthood. Here’s how Canadian parents can prepare their little ones for […]

Person reviewing dental insurance coverage documents

Ontario Dental Coverage: What’s Covered and What’s Not

Unlike medical care, dental services in Ontario aren’t covered under OHIP for most adults. This leaves many Ontarians confused about what dental coverage they actually have — and what they’re responsible for paying out of pocket. Whether you have employer insurance, rely on government programs, or are completely uninsured, here’s a clear breakdown of dental […]

Dentist performing a root canal treatment on patient

What Is a Root Canal? Everything Canadians Need to Know

Few dental procedures have a worse reputation than the root canal — but the reality is far less scary than the myths suggest. Root canal therapy is one of the most common and effective treatments in dentistry, saving millions of teeth every year. If your dentist has recommended a root canal, here’s what you actually […]

Edmonton Alberta city skyline with river valley

Finding a Dentist in Edmonton: Your Complete Guide

Whether you’ve just moved to Edmonton or you’re looking for a new dental provider, finding the right dentist in Alberta’s capital can feel overwhelming. With hundreds of dental clinics spread across the city’s diverse neighbourhoods, knowing where to start makes all the difference. This guide will help you navigate Edmonton’s dental landscape and find a […]

Happy dental patient leaving a positive online review

How to Get More Patient Reviews for Your Dental Clinic

Online reviews are the modern word-of-mouth for dental practices. Studies consistently show that over 80% of patients read reviews before choosing a new dentist, and practices with more positive reviews attract significantly more new patients. Yet many excellent dental clinics struggle to collect reviews — not because patients aren’t satisfied, but because they’re never asked. […]

Senior Canadian visiting dentist covered by CDCP dental program

How to Find a Dentist That Accepts CDCP Patients

The Canadian Dental Care Plan (CDCP) is making dental care accessible to millions of Canadians who previously couldn’t afford it. But once you’re approved for coverage, the next challenge is finding a dentist who actually accepts CDCP patients. Here’s a practical guide to locating participating providers in your area and getting the care you need. […]