Smile Directory

Our Mission

At Smile Directory, we believe that every Canadian deserves easy access to quality dental care — and that every independent dental practitioner deserves a fair chance to be found by the patients in their community.

As a Canadian not-for-profit, our mission is twofold: to help Canadians find trusted local dental professionals across the country, and to support independent clinics and practitioners with the visibility, tools, and marketing knowledge they need to grow — without the burden of expensive advertising.

We know that small, independent practices are the backbone of community dental health in Canada. Smile Directory exists to level the playing field, ensuring that locally-owned clinics can compete online and that Canadians can easily find the care they need, wherever they live.

Join Smile Directory and help us build a healthier Canada, one smile at a time.