The selected content highlights the necessity for businesses to adapt to the constant evolution of the sales environment, driven by changes in people and their surroundings. Successful digital marketing not only reflects this progression but can also direct the evolution of a service as your product and the end-resulting product to better meet customer needs. Businesses may choose to shift the service delivery internally itself or maintain the service as a product while shifting their marketing strategy. Awareness and planning for these shifts are critical throughout a business’s life-cycle.
Key components to be covered in this session include:
- Use research to pinpoint customer needs for your services.
- Identify unique qualities that set your practice apart (UVP).
- Plan for typical changes throughout the business life-cycle.
A well-framed service as a product gives the right information to patients as they choose you for your business. We invite you to participate in reframing your services as a product in this upcoming workshop to get 2 Steps Ahead this year.
Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.
You'll be taken to our secure Stripe checkout.