Structured planning plays a pivotal role in achieving business success. While your business plan is a foundational requirement for securing financing, your marketing plan should be focused on defining how your purpose, vision, and goals will be achieved. This foundational pillar is responsible for launching successful advertising efforts, and reaching your business milestones. In this workshop, we will cover a few main topics to get a baseline for marketing in the dental and oral health industry. You will develop an understanding of components for planning and how to begin to craft one to help your practice thrive.
Key components to be covered in this session include:
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Why Audience Definition Matters
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Choosing the Right Approach to Marketing
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Importance of Brand Consistency
A well-executed plan provides the necessary structure for creative ideas and allows your business to apply tactics which can measure success. We invite you to participate in creating your own structure in this upcoming workshop to get 2 Steps Ahead this year.
Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.
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