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Your association deserves a better website.

We build it for free. You own it completely. And sponsor advertising can turn it into revenue for your association.

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How It Works

A Canadian non-profit initiative  ·  No design or build fees  ·  No long-term lock-in

Why would we build your website for free?

Smile Directory is a Canadian non-profit that exists to give independent oral health practices affordable marketing. Strong associations make strong practices — so we’re putting our team and our tools to work for the organizations that support them. Your association gets a modern, professional website. Your members get a stronger organization behind them, plus a free listing in Canada’s growing dental directory.

1,000+

practices listed

4,000+

monthly website visitors

500+

leads sent to practices every month

From first call to launch

1

Tell us about your association

A short conversation about your goals, your current site, your branding, and what your members need.

2

We design and build

A complete website — events, news, inquiry forms, and an association-branded member directory — at no cost to you.

3

Launch and training

We launch the site and train your staff, free of charge, so your team can update anything, anytime.

4

It’s yours

Full administrator access from day one. We handle hosting, updates, backups, and security for a flat $150/month.

What’s included

The core website is complete on its own — everything an association needs to inform members and the public. Advanced features can be added at any time.

Included Free
Everything your association needs
  • Custom WordPress website — unlimited pages
  • Contact & member inquiry forms
  • Events calendar
  • News & blog
  • Full administrator access + staff training
  • Association-branded member directory
  • Free Smile Directory listing for every member
Optional Add-Ons
Grow when you’re ready
  • Member login area
  • CE credit tracking
  • Job postings & classifieds
  • Discussion forums
  • Document repositories

Added anytime for a small one-time fee — quoted per feature.

Simple, honest pricing

No design fees, no build fees, no surprises. One flat monthly plan keeps everything running.

Website Build
$0
one-time — yes, really
  • Custom design & development
  • Content setup — unlimited pages
  • Events, news, and inquiry forms
  • Association-branded member directory
  • Staff training included
Hosting & Care
$150/mo
1-year minimum term, then month to month
  • Fast, secure Canadian hosting
  • SSL certificate
  • Automated daily backups
  • WordPress core & plugin updates
  • Server monitoring & security patching

Advanced add-ons (member login, CE tracking, classifieds, forums, document repositories) are quoted individually as a one-time fee. After year one, take your website anywhere — it belongs to your association.

A website that can pay for itself

Industry partners and suppliers want to reach your members — your website is where they’ll do it. We run the entire advertising program: finding sponsors, managing placements, and billing. Your association approves every ad, and that’s the only effort required. Revenue covers your hosting first; everything beyond that is income for your association.

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Wireframing of a website for advertising

A new benefit for your members

Every one of your members receives a free Smile Directory listing under your association’s branded directory — real online visibility they’d otherwise pay for, at no cost to them or to you. Members who want more can upgrade on their own at any time.

See what every member’s free listing includes →

Frequently Asked Questions

Yes. Design, development, content setup, and staff training are all free. The only cost is the $150/month hosting & maintenance plan that keeps the site running — the same kind of cost you’d pay any hosting provider.

There isn’t one — but there is a reason. We’re a non-profit built to market independent dental practices. Partnering with associations grows the directory that serves your members, and your members get free listings out of it. Everyone benefits.

Your association does — the domain, the content, and the site itself. You have full administrator access from day one, and after the first year you can move to any hosting provider you choose.

Yes. The hosting & maintenance plan has a one-year minimum term. After that, you can continue month to month or transfer the website to another provider — no exit fees, no strings.

We sell and manage advertising space on your website with industry partners and suppliers. Your association approves every ad before it runs. Revenue first offsets your hosting costs, and anything beyond that goes to your association.

Most association websites launch within a few weeks of our first conversation, depending on how quickly content and branding are gathered. We do the heavy lifting.

Start the conversation

Tell us a little about your association and we’ll reach out to talk through what your website could look like — no commitment, no pressure. Prefer email? info@smiledirectory.ca